Why sponsoring Mimico Lacrosse is a brilliant marketing strategy
Nonprofit sport organizations like the Mimico Minor Lacrosse Club play an important role in communities, providing opportunities for children and athletes of all ages to stay active, learn new skills, and build friendships.
While participating in sports can be a rewarding experience for families, it can also be expensive. Participants pay registration fees to help offset costs associated with purchasing uniforms, equipment, and facility rentals, but organizations often rely on fundraising to help further develop programs, fund special projects and keep local sport accessible for families with affordable registration fees.
This is where businesses can not only step in and help, but implement a strong marketing strategy — meeting potential customers where they are — in the community with their families.
If you're wondering how sponsoring the Mimico Mountaineers and our local community programs can help your marketing strategy (and need a few tips to get started) keep on reading.
Build Brand Awareness
Probably the most common reason businesses sponsor community sport organizations is to increase brand exposure to an audience that may not know you exist yet. Sponsoring Mimico Lacrosse and our local community programs can be an effective way for businesses to build brand awareness and increase visibility.
By putting your name on our uniforms and other available entitlements, businesses can increase their exposure to potential customers and reach new audiences both locally and across Ontario.
Meet Potential Customers
In the digital age where your potential customers are online and bombarded by endless ads and companies to work with — businesses can stand out by meeting them where they go — in the community with their families.
The Drummond Street Bowl might as well be GRAND CENTRAL STATION on Saturday mornings during our season.
Take advantage of in-person sponsorship activation between 9am-1pm when THREE HUNDRED children under 9-years-old and their families come through Mimico Arena.
That’s practically an entire elementary school.
Increase Website Traffic
Our website is a daily go-to source for information for more than 1000 families and all of our sponsorship agreements include showcasing your logo on our website with a link back to yours.
Not only could this increase the traffic to your website, but it could also increase your website's credibility and ranking if mimicolacrosse.com has a higher domain authority and overall rank.
Help Make Youth Sport Accessible for Families
In Canada, 1 in 3 families cannot afford to register their kids in organized sports. Mimico Lacrosse proudly provides access to sports for individuals who might not otherwise have the opportunity to participate.
This includes families that may have difficulty keeping their children involved in recreational activities with the rising cost of living.
Mimico Lacrosse won’t turn away a child simply because they can’t afford to play, but we need help. By sponsoring our club, your business is providing access to sports, promoting physical activity and healthy lifestyles for all community members.
Support Etobicoke and Canada’s National Sport
By sponsoring our local community programs, businesses can demonstrate their own commitment to the community and support for its youngest members. This can help build a positive reputation for your business and foster goodwill among Etobicoke residents, as the Mimico Mountaineers draw participants from the entire former City of Etobicoke.
You won’t only be helping us introduce Canada’s national sport to young families, you will be joining a community tradition that dates back to 1890. At one point in time, Etobicoke boasted thriving lacrosse associations in Long Branch, Alderwood, and Rexdale to name a few — but Mimico has stood the test of time thanks largely in part to those that came before us and laid the foundation that our commitment to the community is built on.
To continue to introduce new players and families to Canada's national sport and represent our community with pride, Mimico Lacrosse strives to develop strategic partnerships with local businesses offering exposure to lacrosse supporters within our community and other communities across the province.
There are a lot of exciting opportunities for 2023 — we offer a variety of options and can arrange something to suit any budget, giving you the full recognition you deserve.
We care about our brand, so rest assured, we care about yours too. Download our sponsorship deck and learn more about sponsorship entitlements for the 2023 season:
